The debut of a new retail strategy for Apple.
The most personal ever.
Apple Watch represented a new chapter for Apple. An entirely new product category. The first new device in five years. Requiring new ways to build consumer trust. A luxury appointment experience with a premium pricing strategy.
Together with an international team of Apple retail brand managers we introduced a new set of fixtures and tools, rebuilt and renovated stores - to introduce the Apple Watch successfully in the Netherlands.
Introduction of the iCentre Magazine in The Netherlands.
The iCentre magazine puts Apple in the context of the larger world we live in. For hundred - thousands of Apple customers each quarter, iCentre magazine is the eye of Apple lifestyle and premier source of official Apple news.
